Your business’ online reputation may soon get a bigger footprint. Google recently launched beta testing of AdWords Express home services ads in the San Francisco area. This first test release only includes “plumbers, locksmiths, house cleaners, and handymen”, however, it’s likely Google will expand these home services ads to any local service provider when the system goes wide.
What does this mean for moving businesses? Well, that remains to be seen. But there are a couple things we can count on if this feature is expanded to movers. First, plan to increase your marketing and AdWords budget to participate. This will help you show up at the top of the search list for your local customers.