All posts in: Marketing

Your business’ online reputation may soon get a bigger footprint.  Google recently launched beta testing of AdWords Express home services ads in the San Francisco area.  This first test release only includes “plumbers, locksmiths, house cleaners, and handymen”, however, it’s likely Google will expand these home services ads to any local service provider when the system goes wide.

What does this mean for moving businesses?  Well, that remains to be seen.  But there are a couple things we can count on if this feature is expanded to movers.  First, plan to increase your marketing and AdWords budget to participate.  This will help you show up at the top of the search list for your local customers.

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A couple weeks ago, Eric Anders at ReloRoundtable had an interesting piece on using QR codes in marketing.  I love when Eric writes about tech in the moving & storage industry.  And his interest in incorporating what he calls “Smarter Advertising” is definitely something we can all get behind at EDC.

As an advertising and marketing junkie, I love QR codes.  They’re free and  can help you achieve your mission of getting customers to engage with your website, apps, social media or any other digital asset your company uses.  But as an undercover tech geek, it’s hard not to have conflicted feelings about QR codes, and what risks they can pose for uninformed users.

Let’s look at them from both sides.  First, we’ll see what you can do as a marketer to engage your customers using QR codes.  Then we’ll discuss some tips to help you protect yourself from hackers. Read More