There is an emerging type of moving service that keeps getting traction. To put it in a few words, companies like Dolly, Bellhops and Zootly are applying the Uber model to the moving industry. That means that if you want to move either your couch or your whole apartment, you can go to one of these apps and pick a “mover” out of their database, get a quote, and book the move right from your mobile device. It is fair to say that this model is by default tied to mobile apps. Being Uber is as successful as it is, we thought we should take a look at how that business model works for the moving industry.
The Uber model dictates that “anyone” can be part of the “movers” database, as long as they comply with their requirements. Depending on the company, these requirements can range from having a truck to being able to lift 75 pounds. The model allows companies to quickly create not only a large workforce, but one that spreads throughout a large area. This also reduces the company’s operation costs because the “movers” are not employees, but independent contractors, freeing companies of the costs associated with keeping employees on payroll.
The Uber model has many advantages from the companies point of view. Like we mentioned earlier, it reduces operations costs and allows companies to quickly gather a large workforce, but one of the main advantages is consumer access. Mobile Apps are within everybody’s reach. The fact that one can download a company’s app and in a matter of minutes book a move, is priceless. That is precisely one of the big selling points from the consumer point of view. The convenience and ease of using a mobile app.
On the other hand, the downside of applying the Uber model to the moving industry is the level of expertise these “movers” can offer. Yes, they have to comply with the requirements these companies have to become a mover, but such requirements don’t guarantee a good quality of service. Answering a simple set of questions, being able to lift 75 pounds and providing some documentation simply cannot compare to the level of training each company in the moving industry has invested into their employees. Zootly, mentioned earlier, has tackled that by only using licensed movers as their workforce.
After this quick analysis, we could ask ourselves, is the Uber model right for the moving industry? Will it work? Only time will tell. If there is something we can acknowledge is the fact that our current society has embraced the mobile experience completely. The need of a mobile presence beyond a mobile-friendly website seems to be greater now.